To release its new product ProGlide Golden Edition, Gillette created this great guerrilla marketing action in a department store in Germany. Using the Olympics as an opportunity, Gillette placed a podium in a store with the shaver on it, however, to reach the product, the costumer must climb the first position, and, when this happens… haaaaaaa! Surprise!
PS: See that one of the guys on the podium was really pissed off with the action. But anyway, it’s always good to see Gillette creating a clever action, once they just produce boring TVCs.