AlmapBBDO, São Paulo, has just updated a video in its Vimeo profile with the title “Bradesco – Fake Ad”, showing a fantastic spot created for an insurance company in Brazil. The point here is that while the reader of a digital magazine swipes the fake [UPDATE] ad, the car goes in the direction of the swipe instead of the ad.
Simply fantastic.
However, as Brazil is already known in Cannes as the nationality that submits most of the fake ads in the festival, the attitude of AlmapBBDO to assume that the ad is not real, is more fantastic than the proper ad.
[UPDATE]: The ad was actually produced and ran, contrary to what I said when I first posted.
Via @rafaelmsv
About the Author: Gustavo Agra
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